Morris Hite Quotes

To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.

- Morris Hite

Tags

Establish | Favorable | Defined | Brand | Personality |

comments powered by Disqus

Random

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. - Morris Hite

Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have merely created gossip. - Morris Hite

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. - Morris Hite