Kendall Whitehouse Quotes
Very often that's the deciding factor. Consumers may initially look at Consumer Reports and compare different products. But once that universe of information becomes too burdensome, they tend to say, 'Just give me the Sony or the Apple.' People gravitate to brands as one way to eliminate complexity of choice. 
Tweet
Deciding | Factor | Consumers | Initially | Consumer |
comments powered by Disqus
Very often that's the deciding factor. Consumers may initially look at Consumer Reports and compare different products. But once that universe of information becomes too burdensome, they tend to say, 'Just give me the Sony or the Apple.' People gravitate to brands as one way to eliminate complexity of choice.
- Kendall Whitehouse
