John Butler Quotes



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I just look for great things from him. I see unlimited potential. And the reason I do is because he works so hard and he wants it so badly. He does all the things that the good ones do. The real good ones. And last year we even found out how well he caught the ball.
- John Butler

[Involving consumers in the creative process goes against the grain of the agency mindset as brand stewards, but the payoff can be more authentic messages.] The general [agency] perspective is, 'This is our work, this is what we do,' ... We knew we'd be fundamentally changing the model. We knew we couldn't impose our creative stamp on everything.
- John Butler
