Brad Wilson Quotes
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People are more likely to use an application if they're comfortable with it, if it's familiar to them. Since they use Office, tying in CRM to the desktop level just makes sense.
- Brad Wilson
What we're seeing is a great deal of customization on country and industry levels. When Microsoft was developing its CRM, it made sure that it was built on a Web services architecture so that it can be easily adapted to specific local needs and requirements. We don't ship an out-of-the-box, property-management application, for instance, but those in real estate using the software can easily add apartment information without adding programming code.
- Brad Wilson