George Murphy Quotes
We think it's always a good move when the customer focuses on the product and not the deal. Quite frankly, the U.S. market's gotten a little bit out of control selling the rebates and not the products. 
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We think it's always a good move when the customer focuses on the product and not the deal. Quite frankly, the U.S. market's gotten a little bit out of control selling the rebates and not the products.
- George Murphy
In fact, this target demographic is extremely influential and equally difficult to reach. They prefer brands that are perceived as hip and popular, but not too commercial; they respond best to messages that are available where they congregate, both on- and off-line. For Dodge Caliber, one of our keys to success will be connecting with consumers on their terms using their technology.
- George Murphy