Roger Kay Quotes
What Apple's producing with iPod is the total experience with hardware, software and services. That's the piece none of the other purveyors have figured out: how to make the thing a great experience from soup to nuts. 
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Producing | Ipod | Total | Experience | Hardware |
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They want to stimulate buying behavior now, so they can't just lower the price. They have to indicate that if you don't buy now, you won't get that great price.
- Roger Kay
