David Ogilvy Quotes
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Decides | Consumers | Content | Advertising | Form |
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
- David Ogilvy
