David Ogilvy Quotes

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. - David Ogilvy

You make the best products you can, and you grow as fast as you deserve to. - David Ogilvy

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire. - David Ogilvy

What you say in advertising is more important than how you say it. - David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form. - David Ogilvy

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. - David Ogilvy

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. - David Ogilvy

The secret of long life is double careers. One to about age sixty, then another for the next thirty years. - David Ogilvy

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. - David Ogilvy

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