Steve Tihanyi Quotes

Women influence and impact the success of the automotive industry, which -- just like the film industry -- is all about developing products and services that appeal to a diverse audience.

- Steve Tihanyi

Tags

Women | Influence | Impact | Success | Automotive |

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It's subtle and it's organic. - Steve Tihanyi

We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles. - Steve Tihanyi

It's kind of a huge learning lab for us. - Steve Tihanyi