Steve Tihanyi Quotes

Women influence and impact the success of the automotive industry, which -- just like the film industry -- is all about developing products and services that appeal to a diverse audience. - Steve Tihanyi

We're not just randomly giving out cars. - Steve Tihanyi

We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles. - Steve Tihanyi

'The Drive' represents a significant marketing opportunity for General Motors, allowing us to showcase our products in a unique fashion that will provide a fun-filled time for the millions of people who live in or visit Las Vegas. This platform elevates the driving experience, without pressure to buy, to another level that has never been presented within the U.S. - Steve Tihanyi

People have a perception about our brands and our products. They're living in a world 20 years ago, when the products were very different. That's why we're building this different type of facility, so they can understand that. - Steve Tihanyi

Obviously China's an important long-term business opportunity for the company. This was very important to them to get this bid. We want to make sure we're doing something important in that marketplace. - Steve Tihanyi

It's subtle and it's organic. - Steve Tihanyi

It's no different than a football coach. By the time they take the field, it's kind of out of your hands. - Steve Tihanyi

It's kind of a huge learning lab for us. - Steve Tihanyi

It can create a more personal relationship (between GM and some celebrities), and at the end of the day, the business of entertainment is a lot about who you have a relationship with. - Steve Tihanyi

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