Joe Rohde Quotes
You have to imagine this detail exists in a certain way to be passed over by people. We don't want them to look at a building, and say, 'Oh that's a building,' or look at a rock and say, 'Oh that's a rock.' You go right past it and just accept what it is. 
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Imagine | Detail | Exists | Passed | People |
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We go to the mountain for enlightenment, for self-realization, for adventure, for discovery. It's pregnant with meaning. When people see a mountain, they invest it with meaning. Not plot. Not character.
- Joe Rohde
