Mike Benson Quotes
I actually look at marketing more like developing content for the show. We're really setting out in our marketing to prove what these shows are. And while we can hype and sell, I'd rather tell a story than sell a story. 
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Marketing | Developing | Content | Show | Setting |
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We wanted to make it so that if you watched Lost from the beginning or if you've never watched the show before you can get into this.
- Mike Benson
When we built the site for Oceanic Airlines, we wanted to do something that was different from all the other TV show sites. What we discovered was that by creating additional content for this show, we could create a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.
- Mike Benson