Alan Wurtzel Quotes

A television event's ability to rise above the current prime-time average is a true measure of its success, based on the dramatic changes in the media landscape.

- Alan Wurtzel

Tags

Television | Ability | Rise | Current | Prime |

comments powered by Disqus

Random

The seven-day rating is the most accurate; it takes into account all the viewing that ultimately took place. We will use the seven-day rating as our sales currency. - Alan Wurtzel

This is a profound change in terms of the day-to-day. We've never had a situation where we've had to deal with three data streams daily. It's going to be a very confusing time for folks. . . . I don't mean that in a bad way, it's just complicated. - Alan Wurtzel

While DVR penetration is still relatively low, it certainly is an emerging technology. Measuring it allows us to become increasingly more accurate in measuring all the viewing that takes place. - Alan Wurtzel