Alfredo Alonso Quotes

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.

- Alfredo Alonso

Tags

Formats | Tailor | Market | Houston | Opportunity |

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Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish. - Alfredo Alonso

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation. - Alfredo Alonso

When the population is over 40 million, people take notice, including advertisers and broadcasters. - Alfredo Alonso