Bruce Harrison Quotes

All kinds of different things can go on and all of it is geared toward putting a Toyota in front of a blue collar, NASCAR customer it opens up a huge blue-collar market to them that was essentially closed before they entered this sport.

- Bruce Harrison

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Kinds | Geared | Toyota | Front | Blue |

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This is all about getting Toyota out there in front of the NASCAR fan, and that fan tends to be more of a blue-collar consumer. And if these people start to embrace Toyota, it's going to spell big trouble for General Motors and Ford. - Bruce Harrison

All kinds of different things can go on and all of it is geared toward putting a Toyota in front of a blue collar, NASCAR customer it opens up a huge blue-collar market to them that was essentially closed before they entered this sport. - Bruce Harrison

The concept is the same. It's to keep the engine in the 'sweet spot,' where it's most efficient. They're just doing it in different methods. They're utilizing different technologies to do that. - Bruce Harrison