John McCauley Quotes
[An alternative ending of a movie typically only becomes available on DVDs, but] giving a new ending to boost ticket sales while the movie is still in theaters is an innovative marketing strategy... They really went after the core audience, and that's why it worked. 
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Alternative | Movie | Typically | Dvds | Giving |
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The general public, which usually prefers big blockbusters, is now willing to give smaller films a chance. They are not only popular in big cities anymore.
- John McCauley
