Nikki Rocco Quotes

It wasn't a film that had to go out and do $50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.

- Nikki Rocco

Tags

Film | Million | Opening | Looming | Predominant |

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This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film. - Nikki Rocco

The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original. - Nikki Rocco

It's not about the positioning of the film. It's about the fact that the American public spoke out. ... What they said was that it wasn't too soon for a film about Sept. 11. - Nikki Rocco