Michael Bernstein Quotes
[Finally, there's the bugaboo of any computerization project-making sure your initial data is correct so that you
avoid garbage in, garbage out.] Without the right data to
analyze... marketers could wind up
automating a bad campaign.
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Finally | Bugaboo | Computerization | Project | Making |
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[It's also still difficult to identify the multiple relationships
you might have with a customer. Few companies are able
to confirm that customers who respond to marketing online
and customers who physically buy products through retail
outlets might be the same people, for example.] Not many
companies know that Joe who visited the company Web
site is the same Joe who visited the store and bought goods
at point-of-sale... For the tools to be really
effective, companies need to look at customer data from all
perspectives. - Michael Bernstein
you might have with a customer. Few companies are able
to confirm that customers who respond to marketing online
and customers who physically buy products through retail
outlets might be the same people, for example.] Not many
companies know that Joe who visited the company Web
site is the same Joe who visited the store and bought goods
at point-of-sale... For the tools to be really
effective, companies need to look at customer data from all
perspectives. - Michael Bernstein
project-making sure your initial data is correct so that you
avoid garbage in, garbage out.] Without the right data to
analyze... marketers could wind up
automating a bad campaign. - Michael Bernstein