Sandra Timmermann Quotes
My prediction is that the large number of boomers in the economic center -- the 70 percent to 80 percent -- will be recognized for their buying power. While the affluent will always be the darlings of many marketers, those in the center will be in the driver's seat because of their sheer numbers and their demand for quality products... 
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My prediction is that the large number of boomers in the economic center -- the 70 percent to 80 percent -- will be recognized for their buying power. While the affluent will always be the darlings of many marketers, those in the center will be in the driver's seat because of their sheer numbers and their demand for quality products...
- Sandra Timmermann
As organizations seek to attract and retain older workers, they must be careful not to lump all 'older workers' into the same category - it's important to differentiate the work experiences and motivations of these employees. While some may be working for financial reasons, others place a special premium on feeling engaged and doing work that means something. Recruiting and retaining older workers requires careful consideration of job design, work environment, and creating new and challenging opportunities.
- Sandra Timmermann