Brad Bender Quotes
Optimization solutions are emerging as an important area in the market. Ultimately, it's about how to drive the best conversion, to increase the effective ROI for advertisers and increase the value of the inventory for publishers. 
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Optimization | Solutions | Emerging | Important | Area |
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DART Adapt was founded on taking traditional marketing methods and principles and applying them online. The feedback loop online is such that you can get almost immediate feedback to drive your optimization.
- Brad Bender
