Daryl Morey Quotes
Our marketing is more real-time than other places ... in other businesses, it's not as event based. But, if we don't properly sell, price and get the right offer out for the Minnesota game tonight [January 18], we've left money -- that will never come back to us -- on the table. 
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Without a visual sense of who was coming into the building and where they wanted to sit, it was like playing chess without a chess board. You could play chess with written notations in Excel, but it makes a big difference if you can actually see the demand and the revenue trends.
- Daryl Morey
