Saul Berman Quotes



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Providers | Television | Content | Creation | Packaging |
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Advertising is at its beginning with this. There are so many directions it can go from here, and there are opportunities to sell more effectively through highly targeted ads. Advertisers should embrace this change.
- Saul Berman

Providers of television content creation, packaging, programming, and distribution must act quickly. They have to implement strategies that will serve a fragmented audience and also fund new delivery channels, whether it is mobile devices, the Internet, or on-demand TV and IPTV [Internet Protocol TV].
- Saul Berman
