David Richardson Quotes
As with many facets of the pharmaceutical industry, co-promotion invest decisions needs to make sound business sense for a company's bottom-line. Wise companies take into consideration the return on investment of their resources as well as their level of involvement in a partnership before allocating resources to a co-promotion product. 
Tweet
Facets | Pharmaceutical | Industry | Promotion | Invest |
comments powered by Disqus
The health of a co-promotion is best measured by observing how often the partners communicate at the various levels of the organization. Those companies that communicate on a frequent basis are more often able to coordinate and execute effective campaigns.
- David Richardson
With physician face time so scarce, reps must fight the urge to deliver scripted pitches. While these may seem to save time, they take away from the creativity and individualization that makes a rep -- and product -- stand out in a doctor's mind. Face time is important, but face time fashioned to the doctor's needs and wants is what lands the sale for a rep.
- David Richardson