David Richardson Quotes
As with many facets of the pharmaceutical industry, co-promotion invest decisions needs to make sound business sense for a company's bottom-line. Wise companies take into consideration the return on investment of their resources as well as their level of involvement in a partnership before allocating resources to a co-promotion product. 
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Facets | Pharmaceutical | Industry | Promotion | Invest |
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The health of a co-promotion is best measured by observing how often the partners communicate at the various levels of the organization. Those companies that communicate on a frequent basis are more often able to coordinate and execute effective campaigns.
- David Richardson
