Messages Quotes

[Still, it was satisfying to see them humbled.] They're like dirigibles... They look huge floating over us with their messages. Then they get punctured, and they're flabby rubber. - Malachy McCourt

[Novell] knew that marketing needed a lot more emphasis and they put the investment behind it in terms of really sharp people and the actual messages and how they're reaching the target customers. They're definitely proactive now, taking the lead and not just being reactive to Microsoft; they want to keep the gorilla in the mist and keep Novell out in the clear. - Michael Howard

[Meanwhile Wilson and Sorenstam have developed a friendship. He has visited her three times in the last year, they talk on the phone two or three times a month, and they frequently exchange text messages and e-mail.] We're both friendly people... We're about the same age, we're both with Callaway, and we have a lot of mutual friends. - Dean Wilson

[Involving consumers in the creative process goes against the grain of the agency mindset as brand stewards, but the payoff can be more authentic messages.] The general [agency] perspective is, 'This is our work, this is what we do,' ... We knew we'd be fundamentally changing the model. We knew we couldn't impose our creative stamp on everything. - John Butler

(Girls get) the social messages that being a single, unwed mother is a very bad thing, and they're smart enough to know they aren't going to do that very bad thing. - Carol Sanger