Mindset Quotes
A creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs and delivers substantial economic rewards.
- Jim Hunt

[Western Illinois] wasn't the strongest of opponents. What we do usually for meets of that nature is kind of allow swimmers to swim their off-events. Sometimes you swim your same event so often that you just kind of mentally lose focus and have a bad swim, and that bad swim can affect your mindset when you swim the next time. I liked the opportunity to have the majority of the team swim off events.
- Mark Gole

[Jimmie Johnson has finished 37th, 34th and 37th in the past three fall Talladega races, and he believes he's not alone in bringing a different mindset into this weekend. He starts ninth today.] When you're at a 1.5-mile or a `normal' track, most guys think they have a shot at winning, ... I really think everybody -- the drivers in the Chase especially -- wants to get out of there with a top-10.
- Jimmie Johnson

[Involving consumers in the creative process goes against the grain of the agency mindset as brand stewards, but the payoff can be more authentic messages.] The general [agency] perspective is, 'This is our work, this is what we do,' ... We knew we'd be fundamentally changing the model. We knew we couldn't impose our creative stamp on everything.
- John Butler

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