Shoppers Quotes
While it's true that some sites are significantly more useful than others, the industry has improved to a point where there are no bad manufacturer sites. This study again confirms that the more useful a site is, the more traffic it is likely to drive to dealerships. The automotive industry is providing better online shopping experiences to more shoppers than ever before, making manufacturer sites an increasingly important stop when researching a new vehicle to purchase.
- Dennis Galbraith

We're actually the original value-based comparison shopper. We pioneered the concept of helping shoppers evaluate merchants as well as products. We found out that people don't shop just based on price. We take all the factors that go into a purchase decision, replicate those, and lay them out for the consumer.
- Brian Rolfe

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