Advertiser Quotes

You've got to be crazy not to meet your consumer [online]. [Advertisers] know they have to be online. - Charles Buchwalter

You have the demand side of things, which is pretty indisputable, as advertisers continue to want to spend online, and search engines seem to be the primary way of doing that. But from an inventory perspective, it's not unlimitedit's unlimited in terms of number, but limited in terms of the number of reasons we go to search on the Internet. - Rick Summer

Yahoo! is embarking on a major transformation. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers. - Holly Becker

Yahoo! has a strong track record of focusing and delivering on some of the biggest opportunities on the Internet. In 2005, Yahoo! continued to achieve significant results by providing some of the most innovative services to our hundreds of millions of consumers and deepening both our global reach and user engagement. As we look ahead, we will continue to focus on creating the best consumer experience, finding new ways to engage our audience and delivering the best value for our advertisers. - Terry Semel

Yahoo is the largest destination for brand advertisers. Unfortunately, it has been overshadowed by search. - Safa Rashtchy

Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers. - Neal Pilson

Women control household budgets and more women will shop online this year, which makes that demographic attractive to advertisers... But I don't think it justifies an $80 stock price. - Adam Schoenfeld

With this long-term applied research, we will continue to help improve advertisers' return on investment by delivering rich audience-intelligence information and enabling simple and complete control over all aspects of the advertising campaigns. - Tarek Najm

With the nickname, it's almost become synonymous with the Cadillac brand. But it may be an issue with other advertisers who want to tap into his fame. - Tom Ward