Shar Vanboskirk Quotes

You can change dynamic elements and layout so not only does one person get a unique offering but it's also arranged differently. - Shar VanBoskirk

We've been talking for a long time about how consumers, especially younger ones, don't read newspapers anymore and how they get their news online. This gives newspapers a way to offer compelling local content online that'll keep readers engaged, and it's also pretty compelling local value for advertisers. - Shar VanBoskirk

We learned that marketers prefer to target by context and behavior over demographics and that they are actively using both advanced targeting methods. - Shar VanBoskirk

This won't be enough for people to overcome their technology inhibitions. A simple fear of the post won't make them use a computer better. - Shar VanBoskirk

There are subtle differences. Marketers should think about what type of company fits their business best. You want to think about the model-self-service, collaborative, hosted partner, agency. How much hands-on help do you need? - Shar VanBoskirk

Television programs, advertisers, networks, they're trying to engage people and create a kind of interactivity with the programming and extend whatever situation is created through the TV programming into something that is more engaging for the user. - Shar VanBoskirk

More and more messages are being sent, and consumers are becoming e-mail jaded. - Shar VanBoskirk

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