Joe Pilotta Quotes
Word of mouth is not easily traceable to one or even two sources, however we can group influential media on purchase decision by merchandise category and other factors. 
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Word of mouth is not easily traceable to one or even two sources, however we can group influential media on purchase decision by merchandise category and other factors.
- Joe Pilotta
The spending philosophy of those consumers who 'live for today' is no surprise in light of soaring debt statistics nationwide. What is surprising are the types of people who actually live this big spending philosophy. While the strongly agreed/agreed response was spread fairly evenly over 18 to 54 year-olds, there was a definite division along income lines.
- Joe Pilotta
In a customer centric media plan, the influence of media to make a purchase becomes a key component to determining the allocations to the various options, as marketers refine their focus on consumers, media planning will require more insights on how consumers behave and less on gross audience estimates.
- Joe Pilotta