David Richardson Quotes
Since the US remains the biggest and most lucrative pharmaceutical market in the world, it is no surprise to find companies eager to develop individual US pricing departments. Having a US pricing department is critical because it allows companies to be more flexible and better positioned to respond to the ever- changing pharmaceutical environment in the US. 
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Remains | Biggest | Lucrative | Pharmaceutical | Market |
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As with many facets of the pharmaceutical industry, co-promotion invest decisions needs to make sound business sense for a company's bottom-line. Wise companies take into consideration the return on investment of their resources as well as their level of involvement in a partnership before allocating resources to a co-promotion product.
- David Richardson
