Ogilvy Quotes

You shouldn't be able to come and playI'm not going to pick on Stephen Ames10 holes and walk away with a lot of money. It's kind of weird, isn't it? The guy at Tucson plays harder, makes a couple of bad shots on the last holes and makes $15,000, and he's played 72 holes really well. - Geoff Ogilvy

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. - David Ogilvy

You make the best products you can, and you grow as fast as you deserve to. - David Ogilvy

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire. - David Ogilvy

You almost get yourself ready for defeat. I've been lucky to have a reprieve every time. There's someone on my side this week. I've played nicely, but I've dodged a few bullets. - Geoff Ogilvy

With three or four holes to play, it looked decidedly unfavorable for us. But Justin made a massive par on 17, and then on 18 we got it down. - Geoff Ogilvy

When things are going your way, things are going your way. - Geoff Ogilvy

What you say in advertising is more important than how you say it. - David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form. - David Ogilvy

We're building our brand in Asia. With iPR, it clearly makes Ogilvy the strongest public relations company in the region. - Martin Sorrell